TY - JOUR KW - citation KW - Language KW - point of view KW - reporting KW - Scientific publishing KW - scientific writing AU - Olivier Corneille AU - Jo Havemann AU - Emma L Henderson AU - Hans IJzerman AU - Ian Hussey AU - Jean-Jacques Orban de Xivry AU - Lee Jussim AU - Nicholas P Holmes AU - Artur Pilacinski AU - Brice Beffara AU - Harriet Carroll AU - Nicholas Otieno Outa AU - Peter Lush AU - Leon D Lotter AB - Authors rely on a range of devices and techniques to attract and maintain the interest of readers, and to convince them of the merits of the author’s point of view. However, when writing a scientific article, authors must use these ‘persuasive communication devices’ carefully. In particular, they must be explicit about the limitations of their work, avoid obfuscation, and resist the temptation to oversell their results. Here we discuss a list of persuasive communication devices and we encourage authors, as well as reviewers and editors, to think carefully about their use. BT - eLife DA - 2023-05-25 DO - 10.7554/eLife.88654 N2 - Authors rely on a range of devices and techniques to attract and maintain the interest of readers, and to convince them of the merits of the author’s point of view. However, when writing a scientific article, authors must use these ‘persuasive communication devices’ carefully. In particular, they must be explicit about the limitations of their work, avoid obfuscation, and resist the temptation to oversell their results. Here we discuss a list of persuasive communication devices and we encourage authors, as well as reviewers and editors, to think carefully about their use. PY - 2023 EP - e88654 T2 - eLife TI - Beware ‘persuasive communication devices’ when writing and reading scientific articles UR - https://doi.org/10.7554/eLife.88654 VL - 12 Y2 - 2026-07-01 SN - 2050-084X ER -